In Loring Park there is a little alley situated between Hennepin and Harmon Place and at the corner of this small passage is Cherry Cycle, the most revolutionary bike shop in the Twin Cities.
We hate to use the word revolutionary in this case but what Cherry focuses on is becoming less and less pronounced. After a few different bike shops held the space, Cherry opened in May of 2015 with the mission in providing “educational, thorough, and compassionate service especially to people of color, women, GLBT, and other underserved cyclists.”
It shifts gears (pun) for the purpose of putting emphasis on the individual first and the bike second rather than the other way around. The loud pronunciation of fairness, the willingness to also learn from the customer as well as teach them, and the desire to further serve those who’ve been neglected is simply something that “needs to be done,” according to owner Cali Jirsa.
In order for Jirsa to extend the attitude, that all of us should have quite frankly, she started ways for people to get involved beyond simply getting their bike repaired. Now Cherry offers a club where people can train indoors, take repair classes or whip up food for communal potlucks.
Like any good bike shop, these efforts have connected Cherry to its community in Loring Park, expanding opportunities through apprenticeships and group or personal training in repair work that varies based on your skill level.
These connections have already propelled Cherry’s mission into a louder voice and with any luck, that mission can expand far beyond the Twin Cities because it is simply the right thing to do.